Identify Customers With Target Marketing

Identify Customers With Some Target Marketing

Welcome to LilacsNDreams! Today is a little bit about identifying your customers with target marketing. As sellers you provide customers with a special feeling that items made from passion can produce, and treasures found that they have been looking for. Targeted Marketing simply means finding those customers who desire your work, and what you have to offer. 

It is time for you to share with everyone what it is you have to offer. It's time that you introduce yourself to people so that you may find some of those paying customers for your business. Replace some of that old fashioned marketing with that warm, and inviting smile with today's socially acceptable advertising. Permission marketing (customers sign up, request more, voluntarily follow you) is some of what is happening in today's marketing. Keeping customers up to date, and informing them about your work can help make them into paying customers. 

When you add value to the world, the world will value what you offer. The question is how to find those that value what you have to offer. Many look for fans, followers, likes, and favorites. The bottom line is that your audience will compose of those who become your paying customers. Your audience will be composed of people who "get you" and they truly want what you have to offer. 

You will have to find these people by identifying them. Are they male, or female. What is their age. Are they single, or maybe married. From which genre do they do most of their shopping. Are they a crafter, artist, collector, etc. Are they maybe a blog reader, or not. How will your products of handmade, or collectibles make them feel. Many many questions to keep in mind as you approach your marketing for your business. 

You can generate a list of where these people hang out at by identifying them. This in turn will help you to identify your niche market. These people will pretty much be doing the same in that niche market. Give it a little time, and let the answers be put onto paper. You might be amazed at the ideas that you will come up with. 

Remember to visit Lisa at Market Your Creativity as she shares these things into a little more depth of what I am sharing from there to here.

Thanks so much for sharing some time at LilacsNDreams. Until the next time I wish you all well, and have a wonderful day. See you again soon! Toodles . . . . . 

Different Kinds of Content to Consider for Social Media Marketing

 Different Kinds of Content to Consider for Social Media Marketing. 

Hello, and Welcome back to LilacsNDreams everyone! So very happy to see you, and it feels good to be working on a scheduled routine again. Today I am going to briefly discuss some different kinds of content that can be considered for your social media marketing. New year, first month almost gone, but some of us have set small goals for ourselves to work with, and hopefully accomplish too. Mine is to work with my Blog more, and hopefully my Website as well. 

I know many times it is mentioned that the content should be short, sweet, and effective. We are being told to get our messages out quickly before our viewers decide to click away shortly into reading. 

• Snack Sized Blog Posts
1) A good headline
2) Catching Introduction
3) Use tempting sub-titles
4) Use short paragraphs

It has been suggested to not confront your readers with a "wall of text". Many people will scan a blog post for ideas that can add to their lives, and their business. Don't bury the information being shared on a page of "busyness". Remember that less is sometimes more. Now, this doesn't mean to not write the long form, but it is suggesting to write the text into bite size chunks. 

I am guilty of writing long posts, and know this. I often wish I would make them shorter, but I sometimes have so much to say or share. When I explain things I like to give details that people can relate to. Anyway, I am working on being shorter. It's a working progress. 

• Infographic
Text mixed with graphics will sometimes communicate brand messages in seconds. 
1) Make it easy for people to include things with their blogs, or websites. Sometimes providing a code will help with this. Providing share buttons of sorts can also help greatly too. 
2) These can be embedded into your own blog posts
3) Post to your other sharing platforms too

• Small Videos
This is something that has become quite popular, and has been suggested for a while to maybe consider putting into your blogs, websites, or where you are allowed to use them. Make them short, simple, sweet. You can show a little bit of action with it. Example would be doing a do it yourself project. Make sure the content is relevant, and consider using testimonials too. Also, sometimes these short clips can be used as a teaser that people will consider visiting for more information. 

• Photos and Images
This is the highest shared media with social media marketing. It is engagement first, and selling second. The power of images is used for selling products online, and sharing your brand too. When using images make sure to have them clean, clear, and eye appealing. If they are small, and fuzzy they are not appealing, and people will not be interested to read further too. 

• Quotes
Yes, using quotes is something to also consider implementing into your blog posts, on your websites, and etc. An inspiring, or humorous quote can help people start or finish their day with a smile on their face. 

I hope that you find this little bit of information helpful for creating some content that your viewers would like to read, view, and share with others too. 

I want to take this time to Thank ALL of you for your patience during my time off absence I have had from blogging. It's 2013, a New Year, 1st month almost done, and I vote that we make the best of this new year that we can!

Thanks again for visiting, and sharing your time with LilacsNDreams. Take care, and see you again soon!:)